"As a boomer, I initially could not understand the craze, enthusiasm and passions of the millenials in coffee. What will their future be like? How will they upgrade themselves? I come from the oil and gas background, I know how massive and well developed the ecosystems; the science, technology, industry are, but not coffee, the second largest commodity being traded. Coffee has always been associated with exploitation, slavery and life of misery. When my son Adam got hooked on coffee, I knew I have to contribute something."
- Lord of Kendal, 8th June 2021